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Yiwu, a shirt acquisitions Shanghai, “Yu Zhaolin” underwear king re-shine”Yu Zhaolin” has a famous brand in Shanghai, in the industry has been called “underwear king”, thermal underwear, “originator” and many other titles. Today, there is news that the brand will change hands next year, starting in April, will be labeled Yiwu labels.????On “Yu Zhaolin” news a lot, which in the last century, the rapid rise of the 90s, became part of the classic case of marketing materials. In June 2000, Shanghai, Zhao-lin Co., Ltd. invited the Hong Kong film stars Adam Cheng advertising, creating a thermal underwear set a precedent for a pop star advertising. When “Yu Zhaolin” triumph in the market when a spot check in the year, the Yu Zhaolin thermal underwear were found “material there are plastic film.” From then on, “Yu Zhaolin” to decline, and gradually disappeared from sight.????This “Yu Zhaolin,” the acquirer is a Yiwu Golden Shield Garment Co., Ltd., the company’s Web site shows that the company is a set of shirt design, development, production, sales as one of professional company, annual production of about 120,000 underwear. In fact, as early as two weeks ago, Yiwu, there is takeover speculation, Fang Jian, but the company’s tight-lipped about the zhreajrtw speculation, because the procedure until next year before the handover is completed early in April, they had to act cautiously.????Yesterday, Yiwu Golden Shield Garments Co., Ltd. Chen Qiang confirmed the person in charge regarding the acquisition. “Before our two companies have worked together, and we gave ‘Yu Zhaolin’ underwear done OEM production.” Chen Yun-keung, the original Shanghai Zhao-lin Co., Ltd. and Shanghai New Zhaolin Textile Science & Technology Co., Ltd. are trademarks of the dispute, the issue resolved, they will be in April next year, took over the franchise. He hoped that once the “underwear king” can re shine.????Yesterday, Executive Vice President Industrial Co., Ltd. Shanghai Zhao-lin Yan Shireen told reporters that the purchase of Shanghai Garments Co., Ltd. Yiwu Golden Shield, “Yu Zhaolin” brand, approximately eight million yuan. In addition, the two companies will then carry out an asset restructuring activities, Yiwu Golden ck underwear Shield Garments Co., Ltd. Shanghai Zhao-lin Co., Ltd. will become the actual controlling party.