Archivo para la categoría ‘SEO’
Enero 25, 2010 | Por hostel-colonial | Claves: Hostel Blog, Hostel Buenos Aires, Hostel Colonial | # Enlace permanente
Each day is harder to achieve a good positioning on the Internet for a business like a hostel. 2010 will be a very complex year, SEO (Search Engine Optimization) strategies buy something until late 2009, will be reformulated and adapt our standards to the new order.
In Hostel Colonial Buenos Aires, working since 2005 in all these aspects related to our visibility on the web, especially if one considers that the level of advertising investment is very low or zero.Randi Fish, an expert on the subject, has given us some predictions for this year, will have to see what happens.
We will continue using metatags as we did? We will concentrate the focus of our attention on our SMO (Social Media Optimization) strategy?
We believe that from our blogs segment our target audience: by country, language, preferences. with the objective of more and more people can know the attractions of Hostel Colonial in Buenos Aires and Argentina.
These are the words of Randi
#1 – This Real-Time Search Thing is Outta Here
#2 – Twitter’s “Link Graph” is the Real Deal
#3 – Personalized Search is Here to Stay
#4 – It’s Going to Be a Two-Engine, 80/20 World
#5 – Site Explorer & Linkdomain will Disappear
#6 – SEO Spending Will Rise Dramatically
#7 – 2010 is the Year of Conversion Rate Optimization
#8 – More Queries will Send Less Traffic
Read the complete post
here
Octubre 30, 2009 | Por hostel-colonial | Claves: Buenos Aires Blog, Hostel Buenos Aires, Hostel Colonial, Internet | # Enlace permanente
Hace tiempo, casi la mitad de los 4 años que llevo escribiendo este blog de Buenos Aires, que encuentro cada vez más puntos de contacto entre la actividad de Hostel Colonial en el mundo virtual y su contrapartida en el mundo real.
No tengo dudas que la actividad online, por momentos, es apabullante, superando incluso a cadenas hoteleras multinacionales y de alta gama de servicios, muchas de las cuales, aún hoy, no han comprendido de qué va la cosa en esto de desarrollar una estrategia de posicionamiento, comunicación y venta en la Web 2.0.
Blogs, redes, un entramado social cada vez más complejo e intenso, un camino trazado hacia la tercera generación web, cuyo resultado puede resumirse, utilizando cierta mística, en la palabra “Magia“, superando incluso al objetivo base de cualquier emprendimiento y que podría quedar concentrado en la palabra ”Negocio“.
Hostel Colonial avanza sustentado en 2 columnas, la excelente receptividad a cada uno de los productos virtuales desarrollados, cada uno con su público objetivo y los miles de contactos, lectores y amigos obtenidos a través de Internet, hoy se traduce en que cada vez por períodos más prolongados, no haya disponibilidad de plazas en el hostel.
Me alegra y me hace recordar a uno de los Europe Famous Hostels, en Holanda, un lugar en el que todos los backapackers hacíamos una larga fila para obtener una cama, era EL LUGAR en el que había que estar.
Es otro tiempo, pasaron más de 15 años de esa época y aquí en Buenos Aires, Argentina, con un sistema desmadrado en cuanto a cantidad de establecimientos, pero aún muy informal desde el aspecto empresarial, vuelvo a sentir esa sensación que experimenté en Europa, pero claro, ahora sucede en Hostel Colonial.
Magia, sí, esa es la palabra, pero también mucho, pero mucho trabajo, sino sería sólo una ilusión.
Septiembre 9, 2009 | Por hostel-colonial | Claves: argentina, Buenos Aires Blog, Hostel Buenos Aires, Hostel Colonial, Jorge Ferrari | # Enlace permanente
Yesterday we were talking with my friend Alejandro Velazquez @Cookieface and then written #934 posts on this blog and we reached the conclusion that he had to find truths essence, the magic of this blog.
We got several questions:
Is this a hostel blog? Yes, was the reply.
Is this a Buenos Aires blog? Yes, was the reply.
Is this a travel blog? Yes, was the reply.
Is this a photography blog? Yes, was the reply.
We understand that this is a blog from someone eager to have places, travels, experiences, studies, business and social relationships, someone with 20 years experience in the hospitality business, with a particular view of life and business, a borderline, always.
It seems that now is the time to tell my experiences, my beginnings, my ideas and their realization, from Buenos Aires to the world.
My grade and postgrade studies, my hobbies, rulez for opening a restaurant in Buenos Aires, the opening of the Hostel Colonial, marketing, Internet, SEO, SMO and more.
In my own experiences going to find the magic, I hope you join me.
Best Regards. The Man from Buenos Aires (Yes, it´s me)
Agosto 23, 2009 | Por hostel-colonial | Claves: argentina, Buenos Aires Blog, Hostel Buenos Aires, Hostel Colonial, Tumblr | # Enlace permanente
Every day, about 10 or 15 pictures (sometimes are more) of Buenos Aires are published in my blog called Hostel Colonial Buenos Aires running on Tumblr. 4400 published photos of this magnificent city. Incredible night and day views. Neighborhoods of Buenos Aires, intimate places, bars, cafés, street art, moments of everyday life, images of yesterday and today, advertising, vintage things, all images are used to build part of the identity of Buenos Aires in a “Click Porteño“.
These images are mine, in my other blog of Buenos Aires, you can see works of many other amateur and professional photographers. For now it is only an invitation to look, the idea is that at least once in their life, come to Buenos Aires, in Hostel Colonial we are waiting for you.
All publications are posted on Twitter, Tumblr and Facebook, you can follow us on these social networks. In the right column are the shortcut links.
Cameras
Sony Cybershot / IPhone Camera Pro / LOMO
“WHAT YOU SEE IS WHAT YOU ARE”
Julio 11, 2009 | Por hostel-colonial | Claves: Google, Hostel Buenos Aires, Hostel Colonial | # Enlace permanente
Hard work, ever. Hard days in Buenos Aires in the last month. I always think if you were doing well. I think so. Google Hostel Colonial Buenos Aires if you’re not sure, I tell everyone who consults me (and each day more), hum, well, my intention is to make life easier, so it was Google and these are the results:
Top 3 blogs about Hostel in Buenos Aires
hostel in buenos aires 3/3
Top 3 blogs about Hostel in Argentina
hostel in argentina 3/3
Top 3 blogs about Hostel in South America
hostel in south america 2/3
Top 3 blogs about Hostel Blog
hostel blog 1/3
More about Hostel Colonial Buenos Aires
Lonely Planet Labs Finalists – The 2009 Travel Blogger Awards
Link here
BChA – Best Travel Blog – Winner in 2007/2008
Link here
Blogger´s Choice Awards 2009
Link here
Google.com – Related search about:
Hostel in Buenos Aires
Google search
Hostel Buenos Aires
Google search
Need to know more about Hostel Colonial Buenos Aires? 904 published posts in this blog, hundreds of photos of the hostel and the city of Buenos Aires in our Tumblelog, all the social networks and communication networks like Twitter in which I participate. It’s all here, in this blog, in this hostel blog, in this Buenos Aires blog, I like this.
It´s very easy to follow trends. We are the trend in Argentina.
Mayo 26, 2009 | Por hostel-colonial | Claves: Blogging, Hostel Blog, Hostel Buenos Aires, Hostel Colonial, Hostel in Tumblr, Tumblelog, Tumblr | # Enlace permanente
Every day in our tumblelog (a tumblelog is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging.)
Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or no commentary.
In our case the photos are from Buenos Aires. The links, quotes or vídeos are interesting things or posts published on our other blogs related about Buenos Aires, backpacking or Hostel Colonial.
People already know, you can follow us in the url: hostelcolonial(dot)tumblr(dot)com or clicking on the title of this post.
If you have a great backpacking experience in
Buenos Aires, sent us by mail to
info@hostelcolonial.com.ar and post them on our
tumblelog called
Your Backpacking Experience in Buenos Aires.
Come on! Follow, reblog or like and send us your XP in Buenos Aires, help us to put Argentina on the map of Tumblr.
Hostel Colonial Tumblarity (Today)
Top blogs in the world: # 500 (+/-)
Top blogs in Argentina: # 4
Rare images, old images, B&W images, HR images, other ideas, other blog, one hostel, one city.
Diciembre 22, 2008 | Por hostel-colonial | Claves: Backpacking, Blogging, Hostel Blog, Hostel Buenos Aires, Hostel Colonial | # Enlace permanente
It´s strange to do a balance in these times of crisis and come to the conclusion that despite of everything, 2008 was a great year to the Hostel Colonial.
With no doubts, this was the year of the consolidation of the positioning that I´ve been working in the last days, a strategy that have increased our annual guests percentage, that came to a 60% average per year, in a market like Buenos Aires, where the offers have increased exponentially and the demand tends to retract.
Obviously, the money invested was $0, which potentialize the success of our job. Now, I actually think that the case of the
Hostel Colonial should be studied, analized and considered as a reference in the
Web 2.0 for this type of
accommodation, but, of course, the web is a giant and the
Hostel Colonial is too small.
The work done with the
social networks also was the consolidation of a effort, the wish and the sinergy generated in
Twitter,
Blip.fm (the great revelation),
Orkut (our main access to Brazil),
Facebook and
Plurk.
This
blog was completely redesigned and I really made tiring trips by
Buenos Aires to shot almost 400 published images and more than 1000 that were discarded, all of them with the
IPhone Camera Pro, a very good software for this gadget, essential for a
modern traveler. For the second consecutive year, we won the
Blogger´s Choice Awards, an effort with the guys from the
hostel staff, a
blogging strategy there´s a marketing one that helps to increase the traffic in almost the double (about 3000 unique visitors month) and convert the
Hostel Colonial in a 2.0 trademark.
SEO has to agree with me, see
here.
I´ve opened an account in
MySpace and will begin to work on it very soon, and if we had to be in
Clarín Blogs, the most important journal in
Argentina, there is also a space for the
Hostel Colonial.
We´re still the only hostel in the world on the
T-List and day by day we´re improving our presence in
Tumblr and Twitter, the
microblogging databases that I like the most. To finish and close the cycle of 2008, our new
blog is already online and being adjusted. It was developed in
WordPress and represents a great challenge for 2009, at least in these virtual environments, with no doubts, a great year.
Regards and prosperity. Jorge Ferrari, from the
Hostel Colonial,
Buenos Aires,
Argentina,
South America.
É um tanto estranho fazer um balanço em meio a uma crise sem precedente e chegar à conclusao de que apesar de tudo, 2008 foi um grande ano para o Hostel Colonial. Sem dúvidas, foi o ano da consolidaçao do posicionamento sobre o qual venho trabalhando nos últimos tempos, uma estratégia que tem melhorado nossa porcentagem de ocupaçao anual, chegando a situar-la em índices superiores a 60% em média/ano, em um mercado como Buenos Aires, onde a oferta tem crescido exponencialmente e a demanda tende a retrair-se. Obviamente a inversao foi de $0, o que potencia o sucesso do trabalho empreendido. A essa altura já penso que o Hostel Colonial teria que ser um caso de estudo e um referencial na Web 2.0, especialmente para este tipo de alojamento, mas claro, a web é muito grande e o Hostel Colonial muito pequeno.
O trabalho nas redes sociais também foi a consolidaçao do esforço, a vontade e a sinergia gerada em Twitter, Blip.fm (a grande revelaçao), Orkut (nosso grande acesso ao Brasil), Facebook e Plurk. O design deste blog foi refeito em sua totalidade e realmente empreendí roteiros cansativos por Buenos Aires para produzir as quase 400 imagens publicadas e as outras 1100 que foram descartadas. Todas com o IPhone Camera Pro. Por segundo ano consecutivo ganhamos o Blogger´s Choice Awards, um esforço conjunto com o pessoal do staff do hostel, uma estratégia de blogging e uma estratégia de marketing que em conjunto contribuem para posicionar, aumentar o tráfico em quase o dobro (uns 3000 visitantes unicos / mês, muito para um blog de um albergue) e a converter o Hostel Colonial em uma marca 2.0. SEO me dará a razao, vea esto.
Abri uma conta no MySpace e em breve começarei a trabalhar nela e se teriamos que estar em Clarín Blogs (O jornal mais importante da Argentina), aí também há um espaço para o Hostel Colonial. Continuamos sendo o único hostel no mundo incluído na T-List e cada dia melhora sua presença em Tumblr, que junto ao Twitter sao as duas plataformas de microblogging que eu mais gosto. Para finalizar e fechar o ciclo desse ano de 2008, já está online e em fase de ajustes nosso novo blog desenvolvido em WordPress e que se apresenta como o grande desafío para 2009, ao menos nesses entornos virtuais, sem dúvidas, um grande ano. Saludos e prosperidade. Jorge Ferrari, desde o Hostel Colonial, Buenos Aires, Argentina, América do Sul.
Es raro emprender un balance en medio de una crisis sin precedente y llegar a la conclusión de que a pesar de todo, 2008 fue un gran año para el Hostel Colonial.
Sin dudas fue el año de la consolidación del posicionamiento sobre el que vengo trabajando en los últimos tiempos, una estrategia que ha mejorado nuestro porcentaje de ocupación anual, hasta situarlo en índices superiores al 60% promedio/año, en un mercado como Buenos aires, donde la oferta ha crecido exponencialmente y la demanda tiende a retraerse. Obviamente la inversión ha sido $0, lo cual potencia el éxito del trabajo emprendido. A esta altura ya creo que Hostel Colonial tendría que ser un caso de estudio y un referente en la Web 2.0 para este tipo de alojamientos, pero claro, la web es demasiado grande y Hostel Colonial demasiado pequeño. El trabajo en las redes sociales también fue la consolidación del esfuerzo, las ganas y la sinergia generada en Twitter, Blip.fm (la gran revelación), Orkut (nuestro gran acceso a Brasil), Facebook y Plurk.
Este blog fue rediseñado en su totalidad y realmente emprendí raids agotadores por Buenos Aires para producir las casi 400 imágenes publicadas y las 1100 que fueron descartadas. Todas con el IPhone Camera Pro, un muy buen software para este gadget fundamental para un viajero moderno. Por segundo año consecutivo ganamos en los Blogger´s Choice Awards, un esfuerzo conjunto con los chicos del staff del hostel, una estrategia de blogging y una estrategia de marketing que en conjunción contribuyen a posicionar, a aumentar el tráfico en casi el doble (unos 3000 visitantes únicos / por mes, muchísimo para un blog de nicho) y convertir a Hostel Colonial en una marca 2.0. SEO me dará la razón, mira aquí.
Abrí una cuenta en MySpace y pronto comenzaré a trabajar sobre ella y si había que estar en Clarín Blogs, ahí también tiene Hostel Colonial su espacio. Seguimos siendo el único hostel del mundo incluído en la T-List y cada día mejora la presencia en Tumblr, siendo junto a Twitter las dos plataformas de microblogging que más me gustan. Para finalizar y cerrar el círculo de este año 2008, ya está on line y en etapa de ajustes nuestro nuevo blog desarrollado en WordPress y que se presenta como el gran desafío para el 2009, al menos en estos entornos virtuales, sin dudas, un gran año.
Saludos y prosperidad. Jorge Ferrari, desde Hostel Colonial, Buenos Aires, Argentina, Sudamérica.
Octubre 10, 2008 | Por hostel-colonial | Claves: Hostel Buenos Aires, Hostel Colonial, Hostel in Argentina | # Enlace permanente
Hostel Colonial is exceeded and thinks that it´s always possible to offer something more. In this case, anon line help. We’re always investigating how we find the backpackers and independent travelers who visit us in Buenos Aires, Argentina. This post on the Internet, on Web 2.0 and using keywords on search engines, can be a great help.
A tag cloud is a set of related tags with corresponding weights. Typical tag clouds have between 30 and 150 tags. The weights are represented using font sizes or other visual clues. Meanwhile, histograms or pie charts are most commonly used to represent approximately a dozen different weights. Hence, tag clouds can represent many more weights, though less accurately so. Also, frequently, tag clouds are interactive: tags are hyperlinks typically allowing the user to drill down on the data.
Tag clouds offer a quite interesting approach for site navigation; although the technique is sometimes considered to be an “alternative”, it shouldn’t replace the “common” navigation but support it giving users additional clues about the content of the site.
Tagging is the process of labeling data with related keywords. The basic idea of tag clouds is to represent tags according to their meaning, their weight and their frequency relatively to other tags. This is done with appropriate font sizes and colors. The more important a tag is, the bigger and louder it appears.
These are the 30 most used Hostel Colonial Buenos Aires tags
Don´t think that it´s easier to find Hostel Colonial? I think so.
Diciembre 30, 2007 | Por hostel-colonial | Claves: Hostel Buenos Aires, Hostel Colonial, Turismo 2.0 | # Enlace permanente
2007. The year in which we consolidate an idea. While this blog was intended as the
Hostel Colonial blog, a corporate blog, ended becoming a powerful tool for communication and interaction.
To explain all this, the best way is to quantify and there we go.
2006-2007 Into the Blog:
– 439 Post published in 3 languages (English, Spanish, Portuguese).
– +200 Photos and Videos published.
– 3 Blogger Templates changes.
– New SEO and other tools.
– 0 to 4 in Google Pagerank in 6 months.
– 0 to 61 E-mail suscriptors in 4 months (Feedburner and Feedblitz).
– 252 to 1831 unique visitors in 5 months.
– 0 to 39 in
Technorati authority.
2007 10 posts
Tango Fast and Furious
Buenos Aires lives…
Florida Street, a cosmopolitan…
Peatonal Florida, Buenos Aires…
Peatonal Lavalle, Buenos Aires…
Buenos Aires – Washington
Buenos Aires – Street Art
Buenos Aires de parques y plazas
Locomotion in Buenos Aires
China, Perú and Bolivia in Buenos Aires
2006 – 2007 Out of the Blog.
– +1000 Contacts in social networks, in which it has achieved a significant level of relevancy.
Twitter
Twitterposter
Pownce Hostel Colonial
Hostel Colonial, Buenos Aires life in Facebook
Jaiku Hostel Colonial
Hostel Colonial en Turismo 2.0
– + 400 Active E-mail Accounts, this regularly receive the Hostel newsletter.
– Google.com Search:
Hostel Buenos Aires: 4º.
Hostel Colonial: 1º, 2º, 3º, 5º, 6º and more.
Hostel Blog: 5º, 7º.
Hostel Argentina 27º.
– Traditional media reports.
– Events in Argentina.
– Exhibitions in Buenos Aires Universities.
This blog was created using local humor, which was used as a platform to create a marketing campaign “0” cost with excellent results and that today has taken its own way, with faithful followers and we could call it Hostel Colonial B-Side.
The challenge for 2008 will work, work and more work, looking interrelate web and blog based on Hostel Colonial as tourist services company whose business purpose is the lodging sale and capitalize on the work done in social networks, to realize a participatory blog . We have a year to achieve. Walk this way, Hostel Colonial Blog is definitely Web 2.0.
Happy New Year.
Ultimos Comentarios